The Effect of the Marketing Intelligence System on Adopting the New Financial Services: An Exploratory Study of the Opinions of a Sample of Managers at Al-Rafidain Bank in the City of Mosul

• Post by: Muthanna mjdes
• October 24, 2022
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Layla Jarallah Khalil ^*a     &    Abdulbari Abdulmajeed Ahmed ^b

University Of Al Mosul / College Administration & Economics /  Department Of Marketing Management.

Abstract                                

The current research aims to identify the effect of the marketing intelligence system as an independent dimension, which provides decision-makers with the necessary information that helps the bank to adopt new financial services as an approved dimension. In order to  achieve the objectives of the research, Al-Rafidain Bank in the city of Mosul is chosen as a sample  for the research. A questionnaire form is  designed  for the implementation of the  study . It consisted of (20) indicators to measure the variables of the research.  (50) questionnaires have been distributed on the individuals surveyed represented by the bank’s workers. The research assumes two main hypotheses: the first one of which  is that there is no significant effect of the marketing intelligence system in the new financial services. The study reached a set of conclusions, the most important of which is that there is a significant effect of the variable  on the basis of which the research proposals are made.

DOI:10.52113/6/2021-11-3/8-20