Abstract Virtual influencers are one of the modern methods in digital marketing that have begun to spread globally, and are expected to become the basic image of digital influencers. Therefore, there is great interest among both researchers and companies. Therefore, this study attempted to address this topic. This study aimed to identify the extent of […]
Read MoreDeterminants of the acceptance of virtual influencers as digital promoters in the retail industry
- January 1, 2024
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