Integrated Marketing Communications and its Implications on Market Share: an Exploratory Study of the Opinions of a Sample of Managers in Korek Mobile Communications Company in Nineveh and Erbil Governorates
- Post by: Muthanna mjdes
- June 3, 2023
- Comments off
Mahmood Shaban Khudhur & Ahmed Khalid Abdalrahman
ABSTRACT
The current research aims at diagnosing the relationship and influence of integrated marketing communications with its dimensions: advertising, sales promotion, public relations, personal selling and direct marketing as independent variables in the market share as a dependent variable in the researched company. The research problem was represented by several questions, including what is the role of integrated marketing communications in the market share of the company in question? While the research adopted the descriptive analytical approach, the research community was identified in Korek Mobile Communications Company in the governorates of Nineveh and Erbil. People in the company under study, and the questionnaire was the main tool in data collection. In order to process the data, many statistical methods were used. The most prominent conclusions reached by the research were the evidence of a significant impact relationship for integrated marketing communications at the macro and micro levels in the market share in the Korek Mobile Communications Company in Nineveh and Erbil governorates.
Keywords: Integrated Marketing Communications, Market Share, Korek Mobile Communications Company.
Volume 13, Issue 1, Pages 99-112
DOI: 10.52113/6/2023-13-1/99-112
