Ahmed Mankhi Gshayyish Al-Muthanna University/ College of Administration and Economics Abstract This research aims to study the relationship between brand alliance in terms of dimensions (symbolic alliance, functional alliance) and customer perception in terms of dimensions (needs, design, motives, perception, personal traits). This research has been applied on (100) Iraqi customers sample of Hyundai and […]
Read MoreThe Impact of Measuring the Efficiency of Intellectual Capital on the Financial Performance of Economic Units: Study in a Sample of Companies Registered in the Iraqi Stock Exchange.
- October 17, 2022
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Ali Abd Al Razaq Alaboodya , Saoud Jayied Mashourb , Jaafar Faleh Naserc Al-Muthanna University/ College of Administration and Economics Abstract The Intellectual Capital of the economic unit is represented by a group of employees who possess a set of knowledge and organizational capabilities exclusively. These capabilities enable them to produce new ideas or develop […]
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