Daher Raddad Qurashi *a , Balqis Sameer Mheisen b Amman Arab University Abstract This study aimed to reveal the role of leadership qualities represented in (inspiring others, strategic view, time management, research and development ability, social intelligence) on strategic marketing planning in terms of (competition, customer, and company). The study used the descriptive analytical approach, […]
Read MoreLeadership Characteristics and Their Role in Marketing Strategic Planning in Commercial Banks Operating in Jordan
- October 30, 2022
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