Abstract

AbstractThis research interested with clarify the concept of the relationship between the customer and its impacts on improvement the insurance performance , if we try through this research that has been done in Iraqi National Insurance state company at Diwaniyah . It has been adopted three main invariables that are the strategic commitments of customer’s needs and its expectations , and the exaltations the value of the customer and arrange the insurance activities to confirming with supplying the needs all throughout referendum the specialists by insurance performance by questionnaire prepared by the researcher distributed on a sample of managers , sections heads and specialists of insurance field at Iraqi National Insurance state company in amount to (40) forms , this company is as a factory of insurance information , the number of forms that referred (34) forms fit for statistical analysis so that the rate of reference (95%) of total forms , that have been distributed , the study has reached after conduct the statistical analysis .

DOI:10.52113/6/2013-3-7/1-35