The Importance of Big Data Analytics In Developing Marketing Strategies: Analytical Study of The Opinions of A Sample of Zain Mobile Communications Company Customers
- Post by: Muthanna mjdes
- فبراير 8, 2025
- Comments off
Abstract
This research examined the role of big data analytics in improving Zain’s marketing plans and pointed out how big data helps segment customers into groups, create personalized marketing campaigns, and make decisions quickly. The research aims primarily to determine The Importance of Big Data Analytics in Developing Marketing Strategies Through its dimensions (identifying customer needs- targeting customers- developing marketing strategies- enhancing the customer experience- improving marketing return on investment- improving marketing decision-making- marketing success- understanding changes in consumer behaviour- big data and mining it), all of these dimensions were formulated in the form of research questions that embody the variables and dimensions in a general manner without going into the fine details and defining their dimensions. The research community consisted of 400 employees working at Zain Company. The sample was selected randomly from different job levels in the company. The sample size was 150 employees from within the research community. The questionnaire form was distributed to them randomly. After that, the forms were collected and entered into the computer. The findings showed that big data analytics is essential for understanding customer behaviour, improving marketing ROI, and encouraging new ideas in the telecom sector. However, issues such as data privacy concerns, high setup costs, and the need for experts were identified. The research concluded with smart suggestions for fixing these issues, such as investing in better tools and employee training and using predictive analytics to retain customers
مجلة المثنى للعلوم الادارية والاقتصادية, 2025,المجلد 15, العدد 1, الصفحات 128-135
DOI:10.52113/6/2025-15-1/128-135
